Success Stories: Coca-Cola
Category Development Project
Goal
- Nexium has been developing a standardized system with the purpose of integrating Coca Cola Gestión and the Spanish bottler companies, providing the most complete Category Management service to their key customers to ultimatelly expand and reinforce the soft drinks category at point of sales.
Benefits
- Assortment optimization and space adaptation to the current mix of the stores.
- Collaboration between the manufacturer, distributor and bottlers.
- Overall growth.
- Sharing common information.
- Strengthening relationships.
