Success Stories: Heineken
Software Development for Key Accounts
Goal
- Nexium has created a new and specific application that enhances a strategic business reengineering planning process with a next generation tool.
Benefits
- Unification of methods throughout the entire sales team.
- Standardize negotiation criteria among all clients according to the HESA’s financial language.
- Consolidation of key account plans into an aggregated business plan for HESA.
- Monthly supervision of account objectives.
