Our Proprietary Models

• INK: A model for understanding the interaction between the SKU’s in the assortment by detecting and measuring the incremental sales and cannibalization.
• NLS: Algorithms for estimating lost sales caused by out stock problems at the point of sales within hours after the store closure

Other analysis areas:

• Shopping Missions: Customers analysis and segmentation, based on tickets  and loyalty cards information.
• Price Elasticity Analysis: Studies of direct and cross price elasticity per store.

It is designed to boost key account management productivity especially in macro business processes.

• Nexium Sales Intelligence is the most complete platform for strategic account management that combines all budgeting process components, as well as analysis and key accounts administration, into one single environment. It enables you to:

Generate the Commercial Budget by volume, with the strategic plan defined by each Key Account Manager for their key clients, based on budgeting drivers.

Systematize the Trade Terms by entering customer templates evenly, simulating and supervising the impacts of each condition on the P&L.

Implement a customer-centric rolling forecast facilitating sales analysis and estimates in order to be aware of the improvement opportunities and detect sources of deviations, giving the opportunity to readjust the year’s forecast on an ongoing basis.

Create an Assortment Management System and a Promotional Plan by client and cluster, ready to generate promotional calendars and assortments by brand / customer / month.

Establish a Sales Tracking System to customer KPIs. 

The Nexium Sales Intelligence Suite contains several applications that can work as a stand-alone or in conjunction to mutually reinforce each other to achieve efficient and accurate sales planning and a powerful follow-up.

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Elaborates a comparison between the ideal and agreed situation of each client’s or cluster’s assortment and what has really happened at the store, by linking in with instore tracking systems.

Additionally, it generates certain alarms about the sales development of different SKUs, analyzing its evolution at the stores according to the optimal assortment plan.

Finally it produces an Assortment Calendar which allows users to review and follow its progress from different view-points (customers, brands and growth).

A team of experts specialized in both traditional Category Management as well as latest Shopper Marketing applications and techniques ready to provide best-in-class shopper-based solutions and services. Nexium goes beyond traditional concepts of assortment,  space, pricing and promotions management putting the shopper in the center of atention during instore related decision taking.

Due to the profund experience in the FMCG sector nexium can support you  to detect inefficencies in the most frequent areas of improvement at both manufacturers and retailers that need to be addressed to ensure optimete category growth.

Three steps to turning opportunities into results

• Step 1: DIAGNOSIS  NEXIUM 
  Diagnosis based on a predefined set of analysis in search for potential growth levers.
• Step 2: OPPORTUNITIES
  Rank and prioritize executable strategies,  pursuing to gain incremental businesses for categories and clients.
• Step 3: ACTION PLAN 
  According to the defined action plan, nexium can offer the neccesary technology and support during subsequent implementation to guarantee optimal results.

Intelligent management solutions for assortments optimization on the shelves, designs and plant analysis and promotional effectiveness analysis.

Steadily, we have become in a Shopper Marketing benchmark,  developing strategic projects beside foremost manufacturers and distributors in Spain, Europe and Latin America.

SPD also generates 3D representations of the store to create virtual visits. It is fully integrated with the solutions MSA and ATPro.

Furthermore, nexium offers you a specialized consultants team to develop your projects systematically.