Shopper marketing

Shopper Science

Shopper Science stands for advanced analytical studies devoloped by our mathematicians and engineers who are specialized in the treatment of large amounts of data with latest data mining techniques.

Shopper Centric Intelligence by nexium
A team of experts specialized in both traditional Category Management as well as latest Shopper Marketing applications and techniques ready to provide best-in-class shopper-based solutions and services.

Diagnosis Process

Nexium offers a unique-to-the-market diagnosis process designed to access your category’s full growth potential
Due to the profund experience in the FMCG sector nexium can support you to detect inefficencies in the most frequent areas of improvement at both manufacturers and retailers that need to be addressed to ensure optimete category growth.

Store Plan Designer – SPD

SPD is a user-friendly store analysis application that links the spaces dedicated to each category to its sales data, and provides useful information such as hot and cold areas, space profitability and space distribution.

Assortment Analysis – ATPro

Atpro is an easy-to-use application which transforms complex analytical schemes used for assortment analysis into a simple software accessible for all users. Based on ECR and AECOC criteria, ATPro presents an intuitive aproach that includes every single step required to prepare an assortment proposal taking into account both market and retailer data. It includes several [...]

Space Management – MSA

MSA is the easiest space management application on the market, which enables your category manager to optimally excute collaboration projects.
MSA is the leading planogramming tool in Spain covering tasks like shelves reorganization, space recomendation, on-shelf stock optimization, and the implementation of merchandising rules.

Nexium Customer Solutions - Shopper marketing / GestiÃ³n por categorÃas / Sales Intelligence

Shopper Science