Shopper Science
Shopper Science stands for advanced analytical studies devoloped by our mathematicians and engineers who are specialized in the treatment of large amounts of data with latest data mining techniques. Nexium develops proprietary models and algorithms, which add value to raw data, making it more accessible, comprehensible and projective.
Our Proprietary Models
- INK: A model for understanding the interaction between the SKU’s in the assortment by detecting and measuring the incremental sales and cannibalization.
- NLS: Algorithms for estimating lost sales caused by out stock problems at the point of sales within hours after the store closure
Other analysis areas:
- Shopping Missions: Customers analysis and segmentation, based on tickets and loyalty cards information.
- Price Elasticity Analysis: Studies of direct and cross price elasticity per store.
